djuice Brings Pakistan’s First Interactive Online Film ‘Oye Kuch Kar Guzar’
In pursuance of its commitment to empower youth, Pakistan’s first and only youth centric telecom brand djuice is bringing in the first Pakistani online film ‘Oye Kuch Kar Guzar’or ‘take the plunge’ in collaboration with YouTube. The film will inspire and actuate Pakistani youth into discovering their true potential and self-reliance in order to work their way towards realizing their dreams.
The film is the first of its kind to be crafted and featured solely on YouTube. Besides inspiring youth into self-discovery and self-belief, the maiden online film will go long way in strengthening the digital ecosystem and digital uptake in the country. It will establish and bolster digital media as a convenient and reliable entertainment resource in the country.
‘Oye Kuch Kar Guzar’ is especially designed to appeal to the youth of Pakistan. It will be the first time that a brand will allow viewers to choose their own story by using annotations, cards and end screens. The film aspires to enable youth to overcome their constraints, follow their dreams, confidently express themselves and own up to their individuality.