Google Penguin is update of Google algorithm that was announced on April 24, 2012.
The update is aimed at decreasing search engine rankings of websites that violate the instruction of Google’s Webmaster by using now declared black-hat SEO techniques.
Black-hat SEO techniques involved in increasing the ranking of a webpage by manipulating the number of links pointing to the page.
When a Penguin Update is released, sites have taken action to remove bad links (such as through the Google reject links tool or to remove spam may regain rankings. actually Penguin Update was designed to fight spam link tactics and check the quality of links to a website.
Google penguin for SEO
Google penguin is real-time update to the algorithm. That reason the Penguin portion of the algorithm will always be “on” and updating. This is extremely large news for the digital marketing community since there’s still a prevalence of spammy tactics taking place. In fact, even though Google claims that black-hat tactics do not work, that is not true. But in Google’s defense, they are making it much more difficult for black-hat marketers to succeed.
Penguin is harmfull for small business
Are small businesses now afraid of penguins? After the latest Google search algorithm update “Penguin” many small-business owners are seeing a extremely changing in traffic to their websites. The results are not all positive. That’s reason the Google reject their web site.
How does from Google penguin differ Google panda
While Google Penguin shares similarities with other algorithmic enhancement projects from Google, like Google Panda.
Penguin’s specific focus is on penalizing companies and web developers that deliberately try to “boost” their search engine rankings via manipulative SEO tactics.
Google Panda, on the other hand, specifically the aim to change the lower rank of “low-quality sites” or “thin sites” and return higher-quality sites near the top of the search results.