Micromax is an Indian purchaser gadgets organization headquartered in Gurgaon, Haryana. The organization was built up as an IT programming organization working in the implanted gadgets area; it later entered the portable handset business. By 2010, it was one of the biggest local organizations making handsets in the ease highlight telephone fragment in India. As of Q3 2014, Micromax was the tenth biggest cell phone merchant on the planet In Q4 2015, Micromax’s shipments fell by 12.1%, against development of 15.4% for the portable division. Micromax’s share of the cell phone showcase tumbled to 13% in Q4 2015 from 22% at its crest in 2014. The organization is confronting hardened rivalry from Chinese organizations entered in the Indian market.
Micromax was consolidated as Micromax Informatics Ltd. on 29 March 2000. It began offering cell phones in 2008, concentrating on low valuing to contend with global brands.Micromax’s fellow benefactor Rahul Sharma once observed an open call office being fueled by a truck battery as a result of regular power cuts in its district. It provoked him to dispatch a component phone with an augmented battery life. Micromax propelled X1i, its first phone with a month-long battery go down. In 2014, Micromax’s deals surpassed those of Samsung to wind up distinctly the cell phone producer dispatching the most phones in one quarter in India. On 24 January 2014, Micromax turned into the principal Indian portable organization to begin deals in Russia. As on 10 April 2016, Micromax reported a vital association with advanced installments organization TranServ and worldwide installments innovation significant Visa to offer the up and coming era of installments arrangements in India. it’s Headquarter is arranged in Gurgaon,Haryana.
In 2010, Micromax entered the tablet PC showcase with the Funbook arrangement. Micromax propelled its initial eight-center leader cell phone, Canvas Knight A350, in January 2014 in Russia. Around the same time, Micromax propelled the Android One cell phone, Canvas A1. In November 2014, Micromax joined forces with Cyanogen Inc. to give Cyanogen-based cell phones in India, under the brand name YU.
On 17 June 2015, Micromax propelled Micromax Canvas Sliver 5, which it guaranteed was the slimmest phone on the planet. While the greater part of Micromax’s cell phones run the Android OS, the organization additionally showcases cell phones that work Microsoft’s Windows Phone 8.1. The organization is an official Windows Phone 8.1 equipment accomplice; it propelled two Windows Phone handsets, the Micromax Canvas Win W092 and the Micromax Canvas Win W121, in June 2014.
On 8 June 2015, Micromax declared the dispatch of Micromax Amaze 2. The gadget has a 5-inch IPS show with determination of 1280 x 720 pixels. The cell phone is controlled by a 1.4 GHz quad center Snapdragon processor with 2 GB of RAM and 16 GB of inner stockpiling.
On 27 June 2016, Micromax declared the dispatch of Micromax Canvas Unite 4 and Canvas Unite 4 Pro. Both these cell phones keep running on Indus OS 2.0. The Canvas Unite 4 is controlled by a 1.0 GHz quad-center processor which is combined with 1 GB RAM. Going to the Micromax Canvas Unite 4 Pro, it has a 1.3 GHz quad-center processor in the engine which is matched with 2 GB RAM.
On 5 August 2016, Micromax propelled the Canvas Unite 4 Plus in India. The gadget is fueled by MediaTek MT6735P quad-center processor which is timed at 1.1 GHz. The processor is matched with 2 GB RAM and is sponsored by Mali-T720 GPU. Different determinations incorporate 5-inch HD show, 8 MP raise camera, 5 MP front camera, 2500 mAH battery and Android 6.0 Marshmallow.